Your Year? Dont Talk About It, Be About It

Now is the time of year that we see who was really serious about making this year “their year” to apply to business school. The admissions season has already started, but now we are approaching the heart of it. We find that GMAT test slots are harder and harder to secure particularly as candidates try to make the first round application deadlines in September and October. MBA programs are posting their fall line-up of receptions and information sessions. And soon the actual application deadlines will be here.

All year long, I talk to prospective MBA candidates who say that this is “their year”. They are going to apply to business school and start next fall – case closed! For many, they’ve reached that point in their professional careers where they feel that business school is the next logical step. For others, they are just “ready”. I’m in the business of helping people go to business school, so usually that is music to my ears. Unfortunately, though I’ve learned over my years in this business to be a little skeptical – talk is cheap and notable intentions don’t necessarily translate to forceful action.

So what’s it going to be? Is this going to be “your year”? Regardless of what you intend, your actions over the next 45-60 days will tell the story. For most of you that story will be dominated by your focus or lack thereof on the GMAT.

The GMAT is just one component of the MBA application process, but it is by far the component that most derails prospective MBA candidates. There are so many reasons (or excuses, depending on one’s perspective) why this is. Some of my favorites:

• I’m too busy with my job and other commitments to focus on the GMAT (lack of prioritization)
• I know it’s important; I’m going to start studying soon (procrastination)
• I’ve been studying off and on for x months (inconsistency)

One of my closest friends from business school always used to tell me “don’t talk about it, be about it”. That applied to career and professional pursuits as well as partying on a Friday night! I have some stories! That advice is so applicable to preparing for the GMAT and applying to business school. So I say to you:

If you believe that this is your year to apply to business school, then don’t just talk about making it happen, actually make it happen.

And start with the GMAT. Develop a strong study plan and execute it rigorously and consistently. Prioritize your GMAT prep above everything else (within bounds – you still have to do your job well). Save the excuses for something else. And if now is not the time, that’s ok too. It’s fine to wait to go to school. It’s your personal choice. But just make the decision that this isn’t in fact “your year” and go enjoy the rest of your summer.

If you are in need of a little inspiration: watch Rocky IV (I saw it the other day) – that’s the one with Ivan Drago as the antagonist. It’s by far my favorite movie in the Rocky series. Rocky’s corner man, Duke has some great inspirational lines to get you fired up. “All your strength, all your power, all your love. Everything you’ve got. Right now!”

If you are in need of a little guidance on becoming a strong GMAT test-taker: check out my blog on mba.com